It’s often said that all the best ideas are born in bars. With the pandemic closing pubs across the country, it’s a wonder where the next great creation is going to come from.
The concept for LooseHeadz was one of many lightbulb moments flickering into life across British boozers back in 2017.
Three men were propped up at the end of the bar at Wilmslow Rugby Club when they had this crystallizing moment that stopped them mid-sip; turning their heads away from the Lions Tour on tele.
During conversation, Dave, Mark and Rob all realised that they knew someone in sport who’d had what they called a ‘life wobble’; a moment where they’d been seriously down in the dumps.
In the past, they’d tried to raise their pal’s spirit with a cold beer, a reassuring slap on the back and distracting sports talk.
It was all they were qualified to do. And at times it did help.
But the more the trio talked about it, the more they realised that these ‘life wobbles’ were too big for a pint to fix.
Some of these issues were serious – and maybe even had the potential to last a lifetime.
Dave, Mark and Rob knew they didn’t have the expertise to help. But they could build a network of people who did.
Co-Founder Rob Shotton
It was at that moment they launched LooseHeadz – a brand that didn’t just talk about mental health in rugby but ‘banged the drum’ as loudly as they could so it was impossible to ignore.
The founders drew up four core aims – prevent, promote, educate and signpost issues around mental health – and partnered with some of the best wellbeing support teams in the business, bringing the toughest athletes on board as ambassadors.
The outdated concept of masculinity as stoic defiance is so deeply embedded in sport that many male athletes have kept schtum even when they’re struggling. Sometimes with tragic consequences.
“Nobody ever wants to talk about mental health,” Rob tells us.
“But we realised that needed to change. Suicide biggest killer of men under 45.
“What makes us a bit different is that we use rugby as a vehicle to inspire and educate people as to what we’re all about: Normalising the conversation and tackling the stigma.
“We’ve got 26 ambassadors on board now. If the likes of Ugo Monye, Gareth Anscombe, Brad Shields, Josh Matavesi – these big macho characters – are saying it’s ok not to be ok, people will listen.”
One ambassador, Saracens’ Alex Lewington, says he’s “loved being involved in LooseHeadz”.
“The world is constantly evolving and providing new and challenging issues for people to deal with,” commented the winger.
“The more we talk about it, the better equipped we are to understand and combat mental health issues.”
Amber Reed, England and Bristol Bears player, has also voiced her support for the brand – labelling herself a “LooseHead and proud”.
“I didn’t hesitate when asked to be part of the LooseHeadz movement that looks to tackle the stigma around mental health,” she added.
“LooseHeadz do a fantastic job in reaching out to the community, sharing relatable stories, and supporting those in need.”
Another big name on the roster is rugby league legend Shaun Edwards – who acts as patron of the LooseHeadz Foundation.
Another arm of the brand is the LooseHeadz Academy – which offers a membership scheme and open forum for people to talk about wellbeing with confidence.
The Academy is now home to 100 global fans who fervently believe in the LooseHeadz mission and do their bit to spread the word.
There’s also the Partnership Programme – which sees LooseHeadz work alongside clubs at grassroots, amateur and professional level to raise awareness of just how important great mental health is – and the Wellbeing Through Sport initiative; which is designed to nurture the positive mental health and wellbeing of children through physical activities.
To make all this happen, money is generated through the LooseHeadz fashion range – which is worn by athletes right the way around the world.
“We made an effort to create some really cool clothing,” Rob explains.
“We wanted to create a really high quality range.
“With most charity t-shirts, you wear it once or twice and then it just gets left in the bottom of your wardrobe.
“But our stuff is something people can be proud to wear.
“The logo is an ‘L’ and “H’ – made up to look like rugby posts.”
The company is currently working with as many as 62 clubs in multiple countries.
Domestically, the brand is already well-recognised. But long-term, the plan is to ‘get a LooseHead’ (a mental health support officer who champions wellbeing) inside most rugby teams.
That way, they can start to make a real difference.
“Having a LooseHead in a team removes the stigma,” Rob informs us .
“They do different roles depending on the needs of the club, but they also create constant awareness too – spreading the world and educating people about mental health.
“There’s so much more we can do to keep normalising the conversation and we need to keep doing it.”
It’s been a busy few years since the three owners found the idea for LooseHeadz at the bottom of a pint glass. But the hard work has only just started.
With lockdown sending mental health plummeting in 2020, having the likes of LooseHeadz keeping a close eye on rugby isn’t just advantageous – it’s essential.
“Looseheadz is not for us – it’s for everyone,” Rob says.
“We’d love to grow and expand into more rugby-loving nations beyond Britain. But right now it’s all about striking up great relationships wherever we can.
“Hopefully we can change things.
“Of course, we’ll never truly know how many people we’ve helped.
“But one thing for sure is we’ll just keep on going.”
Feature
Review | Snow Patrol roll back the years at Co-op Live for a mini-Manc’s first gig
Danny Jones
This weekend we enjoyed a new kind of live music experience: rediscovering the joy of listening to a childhood favourite by watching it through the eyes of the next generation – that was how we witnessed a fully-fledged arena return to Manchester for Snow Patrol at Co-op Live.
And it was special for lots of reasons.
Taking a little one to their first gig is something you’ll never forget and sharing a new-found connection with a band that you loved when you were their age is one of those magical things about music that we’re eternally grateful for.
You might assume the Snow Patrol crowd one skews a little older for the most part but we were pleased to see there were more than a few kids and teenagers donning tour tees, looking wide-eyed at the sheer size of the Co-op Live arena, and singing the words back better than Gary Lightbody at times.
Sees the sign: ‘Race you there!’ (Credit: Audio North)
Yes, the Belfast-born frontman made a few mistakes on the night, but it did add a rather laid-back quality to what many acts might have found a daunting performance: playing a sell-out night to around 23,500 fans inside the enormous state-of-the-art venue.
But, obviously, there wasn’t even a whiff of nerves from these lads.
You don’t get to have been around for this long and become as successful as they are without being able to relax on stage and lean into those idiosyncratic perfections that feel more like private moments shared between the artist and the crowd.
The young lad sat watching it with us certainly got a kick out of it and though we might not have been able to cover his ears in time to censor some light but ever-charming swear words (it always sounds better in Irish, don’t you think?), it made for some nice banter between him and the crowd.
Big props must go to Johnny McDaid on the keys too, who besides having written for the likes of Ed Sheeran, Robbie Williams, Alicia Keys, Biffy Clyro and countless others over the years, also managed to impress by playing the majority of this entire tour after having trapped his hand in a train door. OUCH.
Credit: The Manc Group
Not only was that little interlude up there with one of the most applause-worthy parts of the entire show, but we were always pretty blown away by what we saw, as we all as what we heard.
Be it watching a digital tree come to life, shed its leaves and then fall as petal confetti, two sheer semi-opaque paper-thin screens swirl to create the album cover art for their latest album, or kicking the gig off with ‘Take Back The City’ as a multicoloured skyline appeared behind them, it was all pretty incredible.
We even got to hear a personal favourite of ours, ‘Set Fire To The Third Bar’, complete with a virtual performance from the voice that truly makes the song: Martha Wainwright.
It was in moments like this when we turned to see a 10-year-old’s face not quite sure of what it was seeing but an open-mouthed expression confirming they were finding it as stunning as we were.
We thoroughly enjoyed going through the back catalogue and working our way right up to plenty of the songs from The Forest Is The Path – which Gary himself firmly believes is their best work yet when we interviewed him – but it was as visually stunning as it was to the gorgeous sonically.
Both proved to be a brilliant way to see the contemporary rock, indie and alternative veterans, but there’s something about giving them a stage as big as this that reminds you of just how much they deserve it.
Up there with one of the prettiest gig snapshots in our memory.Not quite a hologram but very cool nonetheless.The production levels are always top-tier at Co-op Live but the Snow Patrol set was much more impressive than we expected.
Last but not least, thanks to Co-op Live not just for having but for creating a little boy’s memory that he’ll never forget.
Flashbacks: The timelapse of the Trafford Centre construction that’s gone viral
Danny Jones
The Trafford Centre might look like some decadent Roman emperor’s palace or as if it was plucked from the heart of Ancient Grecian city, but as anyone old enough to remember it’s opening and/or construction will tell you, it seems strange to think its not even been around for three decades yet.
As Greater Manchester’s and one of the North West’s most famous shopping centres full stop, the iconic attraction first began being built back in 1996, when John Major was Prime Minister, Manchester United were still Premier League champions, Britpop was at its peak and George Michael was number one.
It’s fair to say that a lot has changed since then and although Oasis might be back come 2025, The Trafford Centre and surrounding area are pretty unrecgonisable compared to nearly 30 years ago.
All told, it took approximately 27 months to erect the neo-classical epicentre of all things shopping, leisure, food and fanciness – and here’s what the process looked like:
With the initial 14 million sq ft shopping centre being completed in September 1998 following approximately 810 days of work, The Trafford Centre debuted to the Manc public and beyond.
It took more than 3,000 builders to bring the 60 hectare site to life at the peak of construction and since then the plot has only grown bigger, bolder and more ambitious over time.
Present day, it has everything from cinema screens and a mini Legoland to a Sea Life location, multiple bowling alleys and countless other forms of entertainment beyond just rows of shops and restaurants – hence why it remains busy pretty much year-round.
Back then, British celebrities, popular local names of note, politicians, dignitaries and prominent figures from the retail industry got to visit as part of exclusive preview events in the days before its launch date.
You can see the spectacle and fascination surrounding the official opening event here:
Seems surreal watching this today but the construction of the Trafford Centre was a huge moment not just for 0161 but all of the North.
But of course, the entire complex itself has seen multiple extensions over the years, including massive developments such as Barton Square and The Great Hall.
At the outset, it cost more than £600 million to build The Trafford Centre; the major renovations mentioned above which took place in 2008 cost another £100m and the Trafford Palazzo revamp around a decade later came in at around £75m.
There has and always will be lots of money put behind this intruguing monument to modern consumerism, and big brands will continue to flock to open units within the huge expanse whenever they can: some of the most recent being Archie’s, Flying Tiger, Sephora, Tiffany, Gymshark and more.
We’ll admit the aesthetic still makes us double-take from time to time (though not as much as confused Londoners visiting for the first time), but it’s not like this part of the world hasn’t boasted plenty of other curiosities in the past…
The Manc -
11th February 2021 
