When the pandemic pushed staff away from offices and back into their homes, the traditional line between ‘work’ and ‘family life’ began to blur. But for Neil Lofthouse and Steph Cooper, it was already like that.
In Autumn 2020, these two siblings decided to go into business together – launching an events brand called Square Fish that combined Neil’s hospitality sector experience with Steph’s management expertise.
It was an idea everyone could really root for: A brother and sister teaming up to help get Manchester’s events sector back on its feet after being bordered up for most of the year.
“It was a ‘now or never’ moment,” Neil remembers.
“Owning a family business had always been a dream and something we talked about for many years. When COVID hit, and with time on our hands, we decided to make the dream a reality.”
Those early days felt like a thrilling adventure. Neil and Steph got Square Fish off the ground in October 2020, and within a matter of weeks they had bagged their first client.
Square Fish Events
But then, things took a turn. COVID cases spiralled, another national lockdown was declared, and the events sector was suddenly, somehow, in deeper peril than before. Mass gatherings were forbidden, venues had to pull their curtains shut, and hundreds of thousands of industry personnel were left without work. Square Fish appeared to have been a cruel victim of circumstance: They’d only just gotten started, and already the company was facing an impossible hurdle.
On the surface, the obvious option was to throw in the towel. But Neil and Steph were actually in a more privileged position than most. After all, when your back is against the wall, the people you can rely on are family.
“Like any bro and sis, we can have our moments, but when it comes to business, it’s the best team you can have,” Neil clarifies.
“We support each other, have each other’s back, pick each other up when feeling low, and most of all, trust each other completely. No agenda, just love and support. That’s what makes Square Fish so special.”
Putting their heads together, the duo acted swiftly to switch up their business model, putting all the necessary plans in place to create a new concept that would support the provision of virtual entertainment. They called their creation Boxspoke – enabling companies to provide bespoke, branded engagement boxes that ranged from branded keepsakes and delicious gourmet treats to beverages, goodies and live interactive experiences.
Neil explains: “We wanted to find a way to keep pushing forward and adapt our offering so we all could come out of the other side.
“We soon found that lots of businesses still needed to focus on engagement, especially with staff and their clients. The way we communicated day to day suddenly changed overnight – and our new business model and service was there to support that.”
The whole thing was a rousing success. So much so, that when the world finally opened up again, Square Fish had built the reputation required to strike partnerships with big brands and create the kind of live events Manchester had been missing so much.
Today, Square Fish is working with worldwide promotion Bongo’s Bingo to bring its barnstorming events into workplaces, whilst also offering a wide range of events services such as venue finding, production, concept design, lineup curation, and general support and guidance for showrunners.
Work has been diverse – including a festival for taxi hire software provider Autocab (which Square Fish designed and created from scratch; supplying stages, sports pitches and key speakers) and an interactive chocolate workshop for employees of Infinity Finance.
Neil and Steph’s team also hosted a fun-filled and highly-memorable summer party for Lounge fashion earlier this year – arranging a champagne reception, live fire dancers, sax performances and a DJ set.
One year on from launch, Square Fish has expanded its staff roster and turned into one of the most dependable, ambitious and creative events companies across Greater Manchester.
Neil believes the supportive nature of the city has played a pivotal role in making Square Fish the firm it is today – and what it is going to become in future.
“Manchester is a city like no other, the industry and people that support it are incredible,” he states.
“Manchester offers it all, from fresh and creative concepts, incredible music, and club scene to a thriving event sector.
“We are constantly evolving and offering something new, attracting more and more businesses and events to the city – it’s all about the people for us, and we are a resilient bunch, especially with what we have had to overcome in the last two years.”
Throughout the past couple of difficult years, it’s often felt like one step forward, two steps back. This goes doubly for events and hospitality – a sector which is always first on the chopping block in the scenario of pandemic restrictions.
But Square Fish has already shown its capability to withstand and even thrive during the most testing environments. And Neil has plenty of hope for 2022.
“The future is bright, we are resilient, creative and support each other like no other city does,” he beams.
“With more and more events coming to Manchester and an increase in demand for live events, we will come back stronger.
“There is still a challenging road ahead, however I have no doubt we will overcome it!”
Find out more about the amazing events Square Fish is hosting via the official website.
Gigs & Nightlife
Beloved British boy band Five are BACK in FULL for the first time in 25 years
Danny Jones
No, your eyes don’t deceive you: all five members of the beloved British boy band Five are set to reunite for the first time in a quarter of a century.
Formed way back in 1997 and dominating the charts throughout the period in and around the millennium, the iconic pop group was the UK’s answer to the Backstreet Boys and NSNYC, as well as a much-needed replacement for Take That just after their split.
And they did exactly that for a number of years, with hit tracks like ‘We Will Rock You’, ‘Keep On Movin”, ‘Everybody Get Up’, ‘If Ya Gettin’ Down’ and more still firmly stuck in our memories.
It doesn’t matter how long it’s been, we still remember all the words and the dance moves to go along with them – and we’ll be able to prove it when the Five UK reunion tour comes to Manchester.
Although the London-formed group has reformed every now and again in different configurations over the years for special occasions, anniversary events, etc., this is the first time that the original lineup has been together for 25 whole years.
That’s right, Abz Love, J Brown, Ritchie Neville, Scott Robinson and Sean Conlon will all be reuniting on stage for a limited UK arena tour – because anything less simply wouldn’t be enough to mark this throwback celebration.
More importantly, if you don’t think every single one of these massive rooms is going to sell out in a flash, then you clearly can’t count to five.
As for the Manchester crowd, fans will be welcomed inside the equally legendary AO Arena for the ‘KEEP ON MOVIN’ 2025’ Tour later this year and we can’t wait.
Fellow domestic DJ and producer Naughty Boy will also be joining them as the main support act. We’re rolling back all the memories this autumn.
You can see the rest of the tour dates below, including equally massive shows at The O2 in London, the M&S Bank Arena in Liverpool, a First Direct Arena date in Leeds and more.
We really can't wait to get back on stage together and see you all in person, it's gonna go OFF!! Let's goooooo! International fans, make sure to sign up there so we know where in the world you are too 👀
Scott says: “This has been a long time coming and it really does feel right for all of us now – 25 years on and we’re so ready for it. Reconnecting as a 5 over the last year has been special and I know I speak for all the boys when I say we can’t wait to do this all over again. Hope you’re ready!”
Another fifth of the throwback boy band, Abz, added: “We really can’t wait to get back on stage together & see the fans, it’s gonna go OFF! Buzzing to have Naughty Boy on tour with us too… 5 bad boys and a naughty boy, that sounds like a lot of fun. Let’s gooooo!”
General admission for Five’s 2025 UK reunion tour goes live on Friday, 7 March from 10am but die-hards can access the exclusive pre-sale window on Wednesday, 5 March by signing up for the mailing list.
2000s indie rock icons The Enemy continue comeback trail with must-not-miss UK tour
Danny Jones
For fans of old-school indie and noughties contemporary rock, you do not want to miss the one because The Enemy are not just back making music but they’re heading out on a pretty big UK tour and, of course, they’ll be stopping right here in Manchester.
The Enemy first reformed back in 2022 for a limited run of shows, but it turns out the Coventry-formed trio were satisfied with a one-off reunion and a fifth studio album officially being worked on, the fierce Brit rock throwbacks have announced a series of pretty large UK tour dates.
Following on from some hugely successful comeback performances at TRNSMT, Isle Of Wightand a headline slot at Godiva Festival 2023, not to mention the instantly hit ‘Indie Til I Die’ shows last year – including an absolute stormer at Victoria Warehouse – they returning for more.
One of the few bands to make their way back to the live music circuit fully intact, with all three members still performing together, nothing has changed other than a few more grey hairs.
If you weren’t there at the outset, The Enemy’s debut LP We’ll Live And Die In These Towns (2007) was one of the most seminal domestic releases of its time, with songs like ‘You’re Not Alone’ going on to become indie anthems of the era.
To be honest, we’d argue their sophomore outing Music For The People just two years later is the better album, with tracks such as ‘Be Somebody’, ‘Elephant Song’ and ‘No Time for Tears’ still in plenty of our playlists to this day – but, you know, each to their own.
The point is, we’re very glad these lads are back and having played with everyone from Oasis and The Killers to even The Rolling Stones, we’d wager lots of other music lovers are too.
Set to play New Century Hall in Manchester as well as the legendary Leadmill in Sheffield, Beckett Students’ Union in Leeds, Rock City in Nottingham and more, it’s going to be a big tour.
We're absolutely buzzing to be back on tour & in some of our all time favourite venues.
We'll be trying out new material for the first time in years ahead of the new album we're making, we're all really excited to try some new tunes and see what you think whilst we finish it!
Frontman Tom Clarke, who has put out two solo records of his own in past years, said of the announcement: “We’ve been working long days in the studio recording new material, so we’re really excited to get out on the road again.
“The plan is to experiment with some of the new tunes, maybe different ones on different shows to see how the crowds react and which ones connect with fans, and let that guide the track listing on the record which is nearing completion.”
Co-songwriter and bass player, Andy Hopkins, added: talking about the upcoming tour: “My favourite part of being in a band is having those nights with the fans where the atmosphere is electric – I think this tour is going to be really special for the 3 of us.
“It’ll be the first time we’ve been back to some of these cities in a long time, in venues we absolutely love and have been really important to us on the way up – Electric Ballroom was the first venue we ever played in London supporting The Fratellis, I drove us there with all the amps & guitars in my Fiesta!”
The Enemy come to New Century, one of our favourite live music venues in all of Greater Manchester, on Saturday, 1 November.
Pre-sale has already been snapped up in the blink of an eye, which is no surprise whatsoever, but general admission will go live from 10am this Friday, 28 February.
The Manc -
6th December 2021 
