Beloved British drinks company VK has just launched a brand-new festive flavour for Christmas 2024 and let’s just say it’s proved to be a divisive one.
Known as one of the most popular alcopop producers in the UK, their Blue, Tropical Fruits, Black Cherry and numerous other flavours remain a popular beverage of choice across the country, be it at the pub, a house party or a cheekyChristmas tipple.
That being said, this holiday season VK are mixing things up even more than usual with an eye-catching returning flavour combo that has already got people talking – not least because they’ve hired the biggest digital billboard in Manchester to let people know about it.
As you can see, in typically bold fashion, VK’s marketing team not only took over one of the biggest digital billboards in Europe to promote this year’s festive flavour for 2024 but they’ve also made a cheeky nod to a beloved Christmas icon, posing the question ‘Who the VK is Terry?’
Oh, and as for the big fella in orange, no, he’s not called Terry – why’d you ask?
Follow VK’s TikTok and other social accounts to keep up to date with all of his shenanigans:
In all seriousness, taking inspiration from the much-loved chocolate orange flavoured and shaped confectionery that many people gift, receive and devour in spades every Christmas, VK has bottled the classic combo for their seasonal special and created a divisive Christmas alcopop.
The lightly carbonated bev remains the number one RTD (ready-to-drink) brand among students and is popular among various other demographics too, especially since there’s a flavour to suit pretty much everyone’s tastes.
However, the question is besides being a conversation starter, does liquid chocolate orange go down nicely and is it worthy of finding its way into stocking fillers this year?
The limited edition seasonal specialCredit: The Manc Group
Holly Bolus, Senior Brand Manager for VK, commented: “This activation is part of our new, bold marketing strategy, leveraging VK’s reputation for creating memorable experiences for our audience.
“Our brand ethos is all about fun and personality, so what better way to lean into this than with a tongue-in-cheek OOH campaign?”
VK Chocolate Orange is now available in their VK mixed pack for a limited time only. Get yours from Tesco, ASDA, Morrisons, Sainsbury’s, Home Bargains and B&M – plus you could even get your hands on a free Christmas jumper too.
Targeting students and young adults who are looking for festive pre-drinks and party essentials, historically, VK’s seasonal flavours have a high rate of sale, making this year’s return even more significant for the brand.
Hit theatre production set at a house party to visit Manchester on UK tour
Daisy Jackson
Alright then, 24 hour party people, we’ve found a theatre production you might like the sound of – it’s called The House Party, and it’s set in (you guessed it) a house party.
This smash hit production by pioneering theatre company Headlong is set to land at HOME in March as part of the arts venue’s 2025 theatre season.
It tells the tale of a wild 18th birthday party, where Christine is trying to pick up the pieces of her best friend, a newly-dumped Julie (who happens to be the birthday girl).
Themes of class, power and privilege are all explored with a raw intensity as the cast on stage plough through shots and dive head-first into a night that will change everything they know.
The House Party, which has received glowing reviews from previous showings, is filled with ‘privilege, desire and destruction’.
When it stops off in Manchester, its cast will include Bridgerton’s Sesley Hope as Christine, Synnøve Karlsen (Miss Austen, Last Night in Soho) as Julie, and Tom Lewis (Gentleman Jack, Patience) as Jon.
The ensemble of Frantic Assembly performers includes Ines Aresti, Oliver Baines, Cal Connor, Micah Corbin-Powell, Rachael Leonce, Jaheem Pinder and Jamie Randall.
The House Party is written by Laura Lomas and is a reimagining of August Strindberg’s Miss Julie for today’s generation.
It’s directed by Headlong’s artistic director Holly Race Roughan, who directed the Royal Shakespeare Company’s world premiere of David Edgar’s major new political play The New Real.
The House Party. Credit: Ikin YumThe production will be at HOME. Credit: Supplied
Movement direction will come from Frantic Assembly’s Scott Graham.
Prior to the UK tour of The House Party, Headlong celebrated its 50 year anniversary, including the hit production of A Raisin in the Sun which played nationwide.
The House Party will be at HOME in Manchester between 25 and 29 March, 2025 – you can get your tickets HERE.
Greater Manchester’s annual Repair Week is back to make you fall back in love with your stuff
Daisy Jackson
If you’re not a handy person, when something breaks, the temptation is often to abandon or bin it straight away.
But that’s just not how we’re gonna do it here in Greater Manchester any more, with the return of the annual Repair Week to help you learn valuable repair skills and save money at the same time.
Whether it’s tinkering with your bicycle, fixing up your small tech items, or having your furniture re-varnished and upcycled, there are so many places and people who are on a mission to help you fall back in love with your belongings.
There are even workshops to help you put flat-pack furniture together.
Taking place between 3 and 9 March, Repair Week will be the chance to learn skills, fix your stuff, gain repair confidence and find local fixers.
Events throughout the week (and beyond) will be hosted by community groups, businesses and plenty more.
You can sharpen knives, fix zips, and un-wobble chairs with a little hand from local repair heroes.
JillyGDesign Jewellery in Heaton Moor will fix up your sentimental and special jewellery items, while Rag Revival will help you turn unusable textiles into new creations with basic sewing skills.
There are repair cafes popping up all over Greater Manchester where you can take your belongings.
Greater Manchester’s annual Repair Week is back to make you fall back in love with your stuff. Credit: Supplied
Repair Week will highlight schemes like the Manchester Library of Things, where you can borrow the tools and equipment you need for those repair jobs at home.
During the week you’ll also be able to take a behind-the-scenes tour of the incredible Renew Hub, the UK’s biggest reuse hub, where donated items are brought back to life.
Similarly, you’ll be able to get inside the textile recycling centre run by homelessness charity Emmaus Bolton, where you can choose your own fabric from the scrap store and turn it into a very handy draught excluder to keep costs down and your heat in.
Recycle for Greater Manchester’s Repair Week will take place between 3 and 9 March, with workshops, events and resources to help you revive your belongings.