Hip Flask scours the globe to bring the best craft beers direct from brewers to your doorstep.
It’s as simple as that.
But perhaps ‘simple’ is not the word, as without a great deal of passion and drive to make it work, this finely-tuned operation founded right here in Greater Manchester would fall short, but after two furloughed friends started the company with ambition and the intent of selling to a couple of people they knew, Hip Flask has since flourished.
The craft beer delivery company has taken hundreds of Mancunians on “a journey of beer discovery” since the start of lockdown, and it’s all done through expertly-selected picks with the perfect blend of flavour, character and strength to please the palate.
A Pub In A Box, you could say – which also happens to be the name of its first collection.
Hip Flask is the brainchild of Sam and Phil – childhood friends with a mutual love for all things craft beer – who after finding themselves, like many others, with a few extra hours on their hands at the start of April this year, started chatting about what they could do to fill the time.
“We’re both into our beer and we’d compare notes on any new and interesting beers we’d tried since we last met.” Sam explained to us.
“We subscribed to a couple of craft beer delivery companies, but we found them a bit lacking,
“There didn’t seem to be any context to the beers we were drinking or any information on who produced it [and] we know the passion and the artistry that goes into making craft beer [so] we wanted to show this to other people.”
The Manchester Box by Hip Flask
It wasn’t all smooth sailing though at the start.
Sam continued: “We naively thought it would be a case of buying the beer and start selling.
“It turned out we needed a couple of licences before we could do that, but eventually, we’d licensed a spare bedroom in my house in Manchester to sell craft beer and Hip Flask was born.
“We started selling a few boxes to friends and we’ve slowly grown from there”.
And it’s fair to say that a pretty significant part of that growth is the city in which it was born, or more specifically, a hand-picked collection of beers that pays homage to and celebrates everything the city is loved around the world for.
So, what exactly is The Manchester Box then?
The Manchester Box by Hip Flask
Well, every proud Mancunian knows that Manchester is a city with a rich and iconic history, right?
Think the Haçienda, L.S. Lowry, Paul Scholes, Emmeline Pankhurst, Franny Lee, Liam & Noel, Caroline Ahern, Anthony Burgess, Shelagh Delaney, FAC51, and not forgetting Vimto, of course – but Hip Flask wants to show the world that beer needs to be added to that list too.
The Manchester Box is designed to “highlight the unique identity of Manchester” and is filled with some of the best beer this city has to offer.
“Pubs and breweries have been some of the hardest hit financially throughout this year, particularly in Manchester,” said Sam, “[and] we wanted to do what we could to help, so we created The Manchester Box,
“A celebration of Manchester’s brilliant independent craft breweries.”
“We wanted to capture the spirit and the vibe of Manchester and the city’s continual defiance in the face of adversity. Manchester has a history of pulling together in dark times and that’s what we wanted to achieve with this box.”
An ideal Christmas gift for any beer lover, or even just someone with a special place in their heart for the rainy city, The Manchester Box is filled with a diverse range of lagers, pale ales and IPAs created in breweries across the region.
Each box contains a total of 12 specially-selected beers (5x 440ml cans and 7x 330ml cans).
Beers from beloved Greater Manchester breweries Alphabet, Beatnikz Republic, Brightside, First Chop, Seven Bro7hers, and Shindigger all proudly feature.
It also comes complete with tasting notes on all of beers featured in the collection as a way to enhance the drinking experience, as well a map with details about the breweries that each of the beers have been crafted in, adding depth to each sip.
And crucially, the purchase of each box directly contributes to small and independent local businesses at a time when they truly need the support more than ever before.
The Manchester Box by Hip FlaskThe Manchester Box by Hip Flask
The Manchester Box will set you back just £35 for the full collection.
Hip Flask is currently offering free local delivery to households within eight miles of its premises, and national delivery of £4 or free on orders above £50.
All boxes are expected to be delivered within three working days of the order being placed.
More information can be found via the Hip Flask website here, and you can also keep up to date with Sam, Phil and the Hip Flask team on Facebook, Twitter and Instagram.
Review | Snow Patrol roll back the years at Co-op Live for a mini-Manc’s first gig
Danny Jones
This weekend we enjoyed a new kind of live music experience: rediscovering the joy of listening to a childhood favourite by watching it through the eyes of the next generation – that was how we witnessed a fully-fledged arena return to Manchester for Snow Patrol at Co-op Live.
And it was special for lots of reasons.
Taking a little one to their first gig is something you’ll never forget and sharing a new-found connection with a band that you loved when you were their age is one of those magical things about music that we’re eternally grateful for.
You might assume the Snow Patrol crowd one skews a little older for the most part but we were pleased to see there were more than a few kids and teenagers donning tour tees, looking wide-eyed at the sheer size of the Co-op Live arena, and singing the words back better than Gary Lightbody at times.
Sees the sign: ‘Race you there!’ (Credit: Audio North)
Yes, the Belfast-born frontman made a few mistakes on the night, but it did add a rather laid-back quality to what many acts might have found a daunting performance: playing a sell-out night to around 23,500 fans inside the enormous state-of-the-art venue.
But, obviously, there wasn’t even a whiff of nerves from these lads.
You don’t get to have been around for this long and become as successful as they are without being able to relax on stage and lean into those idiosyncratic perfections that feel more like private moments shared between the artist and the crowd.
The young lad sat watching it with us certainly got a kick out of it and though we might not have been able to cover his ears in time to censor some light but ever-charming swear words (it always sounds better in Irish, don’t you think?), it made for some nice banter between him and the crowd.
Big props must go to Johnny McDaid on the keys too, who besides having written for the likes of Ed Sheeran, Robbie Williams, Alicia Keys, Biffy Clyro and countless others over the years, also managed to impress by playing the majority of this entire tour after having trapped his hand in a train door. OUCH.
Credit: The Manc Group
Not only was that little interlude up there with one of the most applause-worthy parts of the entire show, but we were always pretty blown away by what we saw, as we all as what we heard.
Be it watching a digital tree come to life, shed its leaves and then fall as petal confetti, two sheer semi-opaque paper-thin screens swirl to create the album cover art for their latest album, or kicking the gig off with ‘Take Back The City’ as a multicoloured skyline appeared behind them, it was all pretty incredible.
We even got to hear a personal favourite of ours, ‘Set Fire To The Third Bar’, complete with a virtual performance from the voice that truly makes the song: Martha Wainwright.
It was in moments like this when we turned to see a 10-year-old’s face not quite sure of what it was seeing but an open-mouthed expression confirming they were finding it as stunning as we were.
We thoroughly enjoyed going through the back catalogue and working our way right up to plenty of the songs from The Forest Is The Path – which Gary himself firmly believes is their best work yet when we interviewed him – but it was as visually stunning as it was to the gorgeous sonically.
Both proved to be a brilliant way to see the contemporary rock, indie and alternative veterans, but there’s something about giving them a stage as big as this that reminds you of just how much they deserve it.
Up there with one of the prettiest gig snapshots in our memory.Not quite a hologram but very cool nonetheless.The production levels are always top-tier at Co-op Live but the Snow Patrol set was much more impressive than we expected.
Last but not least, thanks to Co-op Live not just for having but for creating a little boy’s memory that he’ll never forget.
Flashbacks: The timelapse of the Trafford Centre construction that’s gone viral
Danny Jones
The Trafford Centre might look like some decadent Roman emperor’s palace or as if it was plucked from the heart of Ancient Grecian city, but as anyone old enough to remember it’s opening and/or construction will tell you, it seems strange to think its not even been around for three decades yet.
As Greater Manchester’s and one of the North West’s most famous shopping centres full stop, the iconic attraction first began being built back in 1996, when John Major was Prime Minister, Manchester United were still Premier League champions, Britpop was at its peak and George Michael was number one.
It’s fair to say that a lot has changed since then and although Oasis might be back come 2025, The Trafford Centre and surrounding area are pretty unrecgonisable compared to nearly 30 years ago.
All told, it took approximately 27 months to erect the neo-classical epicentre of all things shopping, leisure, food and fanciness – and here’s what the process looked like:
With the initial 14 million sq ft shopping centre being completed in September 1998 following approximately 810 days of work, The Trafford Centre debuted to the Manc public and beyond.
It took more than 3,000 builders to bring the 60 hectare site to life at the peak of construction and since then the plot has only grown bigger, bolder and more ambitious over time.
Present day, it has everything from cinema screens and a mini Legoland to a Sea Life location, multiple bowling alleys and countless other forms of entertainment beyond just rows of shops and restaurants – hence why it remains busy pretty much year-round.
Back then, British celebrities, popular local names of note, politicians, dignitaries and prominent figures from the retail industry got to visit as part of exclusive preview events in the days before its launch date.
You can see the spectacle and fascination surrounding the official opening event here:
Seems surreal watching this today but the construction of the Trafford Centre was a huge moment not just for 0161 but all of the North.
But of course, the entire complex itself has seen multiple extensions over the years, including massive developments such as Barton Square and The Great Hall.
At the outset, it cost more than £600 million to build The Trafford Centre; the major renovations mentioned above which took place in 2008 cost another £100m and the Trafford Palazzo revamp around a decade later came in at around £75m.
There has and always will be lots of money put behind this intruguing monument to modern consumerism, and big brands will continue to flock to open units within the huge expanse whenever they can: some of the most recent being Archie’s, Flying Tiger, Sephora, Tiffany, Gymshark and more.
We’ll admit the aesthetic still makes us double-take from time to time (though not as much as confused Londoners visiting for the first time), but it’s not like this part of the world hasn’t boasted plenty of other curiosities in the past…
Emily Sergeant -
4th December 2020 
