Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Lively Irish pub Nancy Spains set to open in Manchester for the first time
Daisy Jackson
An Irish bar famed for its live music is heading up to Manchester for the first time, and is promising £2.50 pints to lure us in.
Nancy Spains will be venturing out of London for the first time promising to bring the ‘ultimate traditional Irish pub experience’ to the Northern Quarter.
If you were to ask what the hottest trend in hospitality is right now the answer would, apparently, be Guinness. We’re drowning in the stuff.
This latest opening is more about Murphy’s, another Irish stout, than Guinness (they actually won’t serve Guinness at all) but the craic will be much the same.
Nancy Spains is actually set to open almost directly opposite the aforementioned Salmon of Knowledge, taking over the former Corner Boy unit on Stevenson Square in the heart of Manchester.
To celebrate its opening, the pub will be serving its first 5000 pints of Murphy’s for just £2.50, so that it can show off the atmosphere that’s established it as ‘one of London’s favourite pubs’.
They’re promising an array of Irish whiskeys behind the bar, live music performances, and a lively late-night setting.
Nancy Spains was set up by three brothers who travelled all over their home county of rural Kerry researching Irish pubs, before launching two venues down in London.
They want it to balance a traditional pub with the vibrancy of the city.
Peter O’Halloran, co-founder of Nancy Spains commented, “We’re so excited to be launching in Manchester, bringing Nancy Spains to the heart of the Northern Quarter.
“After the success of our two venues in London, it was only right to bring Nancy Spains’ infectious spirit and Irish pride to Manchester. Slainte!”
Nancy Spains will open its first Manchester pub on Saturday 15 March at 21 Hilton Street.
Lucky Mama’s – The Italian restaurant serving pasta in a dough bowl and ‘pregnant’ pizzas
Daisy Jackson
Lucky Mama’s is a local sensation, thanks to its slightly whacky but delicious Italian creations like pasta served in a bowl made of pizza dough and its latest offering, a ‘pregnant’ pizza.
What on Earth is a pregnant pizza, you ask? Firstly we should stress this is a nickname we’ve bestowed upon the dish, rather than Lucky Mama’s chosen branding.
But essentially it’s a helping of fresh pasta that’s folded into the bubble crust of the pizza, like a half-calzone.
Lucky Mama’s started life when founders Mamadou Dhiam and Gaby Santos set up a trailer in their backyard in Eccles in the depths of lockdown.
But thanks to a formidably loyal following that’s spread the word of Lucky Mama’s far and wide, it now has two pretty pink restaurants in Greater Manchester.
Back in 2022, they threw open the doors to their Chorlton restaurant, before returning back to home turf for spot number two in Monton in 2024.
The recipes are fresh and pretty authentically Italian up until the last step, when they throw a curveball by loading their pasta into unconventional vessels.
‘Pregnant’ pizzas at Lucky Mama’sTraditional Roman pizzasLucky Mama’s pink restaurant in Chorlton
Their pasta pizza bowls are what they’re best known for and they fly out of the kitchen – this is where pizza dough is placed around a metal bowl before being baked in an oven.
Then it’s piled high with freshly made pasta, with popular flavours like cacio e pepe, mushroom alfredo, and rasta pasta.
Pasta is available in a regular ceramic bowl too.
You’ll find Lucky Mama’s at 565 Barlow Moor Road in Chorlton; and 217 Monton Road in Eccles.
Emily Sergeant -
5th October 2023 
