A massive beer and cider festival that took place in Manchester last weekend has addressed fall-out on social media after some attendees slammed it as the ‘weirdest most dysfunctional festival ever‘.
People have said that the International Brewing and Cider Festival had a ‘strange atmosphere’ due to there being ‘no one there’, had a limited selection of drinks, and was generally ‘a bloody awful evening’.
Some people have even gone so far as to compare it to the now-infamous Wonka Experience.
But the festival has now hit back at these harsh reviews online, saying that there were more than 400 different types of beer and cider available, with around 800 attendees over the weekend.
In a statement, they apologised for a ‘less than perfect experience’.
The International Brewing and Cider Festival – a not-for-profit trade organisation – stressed that ‘early teething troubles’ were ironed out as the event progressed through its four sessions.
As well as inviting breweries from around the world to serve up beers under one roof in one of Manchester’s coolest venues, the beer festival had 19 food and drink traders, and a programme of live music and DJs.
Despite only receiving a couple of actual complaints directly, the festival has been hit with criticism on social media.
Visitors to the beer festival at Depot Mayfield had shared photos of a mostly-empty venue at points over the weekend, with many saying it was ‘freezing’ inside.
One person wrote: “I went with a mate and we left after an hour. The venue was so freezing that the beer itself was too cold to enjoy.”
Someone else said: “This was by a country mile the worst event (not just beer event) I’ve ever attended. Truly horrific.”
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonR
A detailed tale of the experience on Reddit, which said the International Brewing and Cider Festival was a ‘contender for Manchester’s Wonka experience’.
They said that they were ‘greeted by an extremely rude person’ and then struggled to order a beer, with several beers on the list unavailable and ended up with ‘a plastic cup of foam’.
The person said: “It was still early at this point so I expected it to get a bit busy but it never did combined with some depressing music and freezing cold temperatures the atmosphere was strange.”
Someone else said on X: “It was a massive scam. Willy Wonka type scam. No one there. Beers not great. It absolutely was not worth £40. The keg bar was closed, the cask bar closed at 8:30, the only decent beer available was from the few independent brewers who had decided to stick around (half had left). No atmosphere as no one there. Just awful.”
Another person said: “I don’t think I’ve been to a worse organised event. The term ‘Couldn’t organise a pi55 up in a brewery’ was made for this festival.
“Mid session there were less than 100 people. The signs on the cask and keg were too small to read at any distance. People pouring on the bar had no knowledge of any of the beers & no info in the app.
“For the entry fee of £20 to drink out of plastic, beer costing ‘town prices’, & some of the brewers had packed up and left hours before the end, left me feeling like I’d been ripped off.”
A spokesperson for the International Brewing & Cider Festival said: “We are very sorry that some people had a less than perfect experience – this was our first Festival and when you start something new, there will be learnings.
“We are a not-for-profit trade organisation representing the value chain, supplying the brewing and beverage industry.
The International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: X, @SimonRThe International Brewing and Cider Festival, a beer festival in Mancheser, has been hit with complaints. Credit: Reddit, u/Luc1dJay
“As the organiser of the oldest international brewing and cider awards in the world, we held the Awards in Manchester this year and wanted to bring the entries from around the world to the public in the city.
“We adapted throughout the two days, ironing out some early teething troubles to deliver a better model as the event progressed.”
But now that Indy Man Beer Con has announced it won’t be returning for 2024, there’s definitely room in Manchester for a new beer festival.
Let’s it comes back to the city again and next time, is a roaring success.
Rochdale has been named Greater Manchester’s ‘Town of Culture’ for 2025
Emily Sergeant
Rochdale has officially been named Greater Manchester’s Town of Culture for 2025.
Taking over the reins from Bolton – which held the title in 2024 – and following in the footsteps of Stockport before that, which held the title in 2023, and even hosted a massive ‘Town of Culture Weekender’ festival with 50+ free events to celebrate and bring its title year to a close, it’s now the turn of the north-eastern Greater Manchester borough of Rochdale.
Rochdale’s year will build on the town’s already-rich cultural history and international reputation as the home of the co-operative movement.
More than 35 arts organisations will be bringing together an ambitious programme of festivals, exhibitions, events, and performances throughout the year.
Unfamiliar with what the ‘Greater Manchester Town of Culture’ title is all about? It’s an accolade that’s handed out every year to different boroughs across the region.
Bury was the inaugural title-holder 2020 and held onto it in 2021 too due to the COVID pandemic, before being followed by Stalybridge in 2022, Stockport in 2023, and of course, Bolton in the year just gone.
The title celebrates Greater Manchester’s culture and heritage.
As well as getting a new title to shout about, it also sees the towns given a grant from the Greater Manchester Combined Authority (GMCA) culture fund to help develop a programme of cultural events and activities throughout the year.
Rochdale has been named Greater Manchester’s ‘Town of Culture’ for 2025 / Credit: The Manc Group | Rochdale Council
In Rochdale’s case, you can expect the ‘very best local talent’, as this year is promising to put ‘people power’ centre stage, with residents helping to plan, develop, and deliver a lineup of creative activities, alongside a number of major events.
This includes the popular free days out for families, an exciting new urban arts festival, two different food and drink festivals, a lantern parade, the Ignite Fire Festival, a Pride parade, and so much more.
You can also expect live music performances, a new people’s gallery, and even some major international collaborations that are yet to be announced.
Rochdale is taking over the reins from Bolton, which held the title in 2024 / Credit: Rochdale Council
“Rochdale is a place with a rich cultural history, so it is great to name it Greater Manchester’s town of culture as it’s town hall and town centre enter a new era,” commented Greater Manchester Mayor Andy Burnham as the borough was crowned this week.
“Rochdale submitted a fantastic bid for this which, was incredibly exciting and ambitious, while being firmly rooted in its local talent and deep history.
“We are definitely going to see the very best of what Rochdale has to offer over the next 12 months and people will come from far and wide to see it.”
Featured Image – Rochdale Council
News
The Lowry Theatre undergoes revamp following Biffa Award grant
Danny Jones
The Lowry in Salford Quays has had a bit of TLC with one of its biggest theatre spaces undergoing a pretty significant refurb this past month.
Following a well-deserved grant distributed via the Biffa Award, a multi-million-pound fund that helps to build communities and transform lives through community and environmental projects across the UK, the legendary local theatre received nearly £75k last year.
As a result, all 440 seats and various other aspects of The Lowry‘s Quays Theatre have now been renovated and refurbished.
The short story is, she looks more gorgeous than ever – see for yourself:
Being initially handed over in March 2024, The Lowry was awarded a total of £74,816 to reupholster seating in the venue’s Quays Theatre with new padding and fabric.
After almost 25 years of constant use as one of the most popular theatres in the North, the seats in the Quays Theatre were much in need of a refurb, and with work completed in December, Lowry visitors can now enjoy watching the venue’s wide range of theatre, dance, comedy and drama in comfort.
The work was actually carried out between July and December, with seats being carefully removed in batches and reupholstered off-site.
This was made possible due to the Biffa Award’s most recent ‘Cultural Facilities’ theme, which aims to improve recreation, interest and education, drawing funds from the UK government’s wider Landfill Communities Fund.
The old fabric and padding were disposed of sustainably, with lots of it being repurposed where possible to minimise waste and all the new materials used meet current guidance for safety and quality.
The Lowry’s Deputy Chief Executive and Director of Development, Gwen Oakden, said of the long overdue update:“It is so important that our audiences are able to enjoy our world-class performing arts programme in a comfortable and welcoming space.
“For many visitors to the Quays Theatre, this is their first experience of live performance – often to see a family show or as part of a school trip. We really want it to be the best experience possible, and for them to begin a lifelong relationship with Lowry.
“As a registered charity, without the generous support of this Biffa Award, for which we’re hugely grateful, we couldn’t have carried out this important work for our audiences.
As we head into our 25th Anniversary year, we are delighted to be able to welcome audiences and visitors can enjoy the beautiful and revived Quays Theatre.”
As for the Biffa side of things, Grants Manager Rachel Maidment added: “We are delighted to have supported The Lowry in refurbishing the Quays Theatre seating, ensuring audiences can continue to enjoy performances in comfort.
“Through Biffa’s Cultural Facilities theme, we fund projects that provide engaging and inspiring spaces for communities. The Lowry is a key cultural venue, and we’re proud that our funding, made possible through the government Fund, has helped enhance the experience for visitors for years to come.”
Like most Mancs, we love The Lowry, so here’s to hosting countless more theatregoers in the most comfortable seats possible for generations to come.
We’ve been to some brilliant performances around here of late.
Daisy Jackson -
27th March 2024 
