A Manchester-based spirit brand was left disappointed last night after being brutally rejected on the BBC show Dragon’s Den.
German-born Manchester resident Max Ruether, who runs his moonshine business O’Donnell Moonshine out of the Northern Quarter, faced up to the five business moguls on Thursday – asking them for a £200,000 investment in exchange for a 5% equity share.
At first, things seemed to be going well. Max appeared in his bootlegger garb – flat cap, white shirt and braces – alongside multiple mason jars filled with different flavours of moonshine and everyone, bar Touker Suleyman, happily got stuck into the sampling.
Peter Jones was so enthusiastic, in fact, he was chugging the stuff straight from the bottle.
Image: O’Donnell Moonshine
But as the dragons started to dig into the figures, it soon became clear that all did not add up. The business was in debt to the tune of £870,000 and investment was only available in the UK arm of the company, not its more successful German parent.
Commenting that the UK business had lost money over the past three years, Touker was the first to issue a brutal rejection – telling the Mancunian entrepreneur his valuation was “ridiculous” before asking “how much of that stuff have you drank?”
He continued, “I find amazing is that you come in here with a business that has a million euros in debt” before surmising it was overvalued, over-indebted, there were too many questions marks and too many doubts.
Image: O’Donnell Moonshine
Up next, Peter Jones called the business ‘deflating and unexciting’ before announcing he, too, was out. Admitting he could have been a potential investor, he ultimately slammed Max saying “even if I drank everything that’s on this table here I’d still come to the same conclusion.”
Steven Bartlett and Deborah Meaden were quick to follow suit, with Meaden explaining “You’re a tiny shareholder… you’ve made it impossible for me to invest”.
As for Sara Davies, it seemed there could be a glimmer of hope as she enthused about how ‘cool’ the concept was but, ultimately, she opted out too.
After the show, Max Ruether said: “Whilst it was disappointing not to have received investment, it’s important to pick out the positives from my experience on The Den.
“The feedback was really encouraging and tells me that the brand and products are absolutely on the right track.
“It’s certainly not the last you’ll hear of O’Donnell Moonshine. For us it’s only the beginning.”
Image: O’Donnell Moonshine
Founded in 2016, O’Donnell Moonshine takes its name from anti-hero Chicago bootlegger Edward ‘Spike’ O’Donnell – a bootlegger during the roaring twenties.
Inspired by the rebellion and inventiveness of the American prohibition era, where illegal alcohol was produced overnight by moonlight to avoid detection, O’Donnell Moonshine is sold in flavours including Tough Nut, Wild Berry, Sticky Toffee, and 72% ABV High Proof.
Although none of the dragons invested in the business, they did seem impressed with the product.
In an additional comment following the show, Max Ruether said moonshine could overtake gin in popularity: “As consumers continue to grow more adventurous with their choice of spirit, we predict a Moonshine boom in the next three years, much like the gin boom. Moonshine really is the new gin!”
Feature image – O’Donnell Moonshine
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Rochdale has been named Greater Manchester’s ‘Town of Culture’ for 2025
Emily Sergeant
Rochdale has officially been named Greater Manchester’s Town of Culture for 2025.
Taking over the reins from Bolton – which held the title in 2024 – and following in the footsteps of Stockport before that, which held the title in 2023, and even hosted a massive ‘Town of Culture Weekender’ festival with 50+ free events to celebrate and bring its title year to a close, it’s now the turn of the north-eastern Greater Manchester borough of Rochdale.
Rochdale’s year will build on the town’s already-rich cultural history and international reputation as the home of the co-operative movement.
More than 35 arts organisations will be bringing together an ambitious programme of festivals, exhibitions, events, and performances throughout the year.
Unfamiliar with what the ‘Greater Manchester Town of Culture’ title is all about? It’s an accolade that’s handed out every year to different boroughs across the region.
Bury was the inaugural title-holder 2020 and held onto it in 2021 too due to the COVID pandemic, before being followed by Stalybridge in 2022, Stockport in 2023, and of course, Bolton in the year just gone.
The title celebrates Greater Manchester’s culture and heritage.
As well as getting a new title to shout about, it also sees the towns given a grant from the Greater Manchester Combined Authority (GMCA) culture fund to help develop a programme of cultural events and activities throughout the year.
Rochdale has been named Greater Manchester’s ‘Town of Culture’ for 2025 / Credit: The Manc Group | Rochdale Council
In Rochdale’s case, you can expect the ‘very best local talent’, as this year is promising to put ‘people power’ centre stage, with residents helping to plan, develop, and deliver a lineup of creative activities, alongside a number of major events.
This includes the popular free days out for families, an exciting new urban arts festival, two different food and drink festivals, a lantern parade, the Ignite Fire Festival, a Pride parade, and so much more.
You can also expect live music performances, a new people’s gallery, and even some major international collaborations that are yet to be announced.
Rochdale is taking over the reins from Bolton, which held the title in 2024 / Credit: Rochdale Council
“Rochdale is a place with a rich cultural history, so it is great to name it Greater Manchester’s town of culture as it’s town hall and town centre enter a new era,” commented Greater Manchester Mayor Andy Burnham as the borough was crowned this week.
“Rochdale submitted a fantastic bid for this which, was incredibly exciting and ambitious, while being firmly rooted in its local talent and deep history.
“We are definitely going to see the very best of what Rochdale has to offer over the next 12 months and people will come from far and wide to see it.”
Featured Image – Rochdale Council
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The Lowry Theatre undergoes revamp following Biffa Award grant
Danny Jones
The Lowry in Salford Quays has had a bit of TLC with one of its biggest theatre spaces undergoing a pretty significant refurb this past month.
Following a well-deserved grant distributed via the Biffa Award, a multi-million-pound fund that helps to build communities and transform lives through community and environmental projects across the UK, the legendary local theatre received nearly £75k last year.
As a result, all 440 seats and various other aspects of The Lowry‘s Quays Theatre have now been renovated and refurbished.
The short story is, she looks more gorgeous than ever – see for yourself:
Being initially handed over in March 2024, The Lowry was awarded a total of £74,816 to reupholster seating in the venue’s Quays Theatre with new padding and fabric.
After almost 25 years of constant use as one of the most popular theatres in the North, the seats in the Quays Theatre were much in need of a refurb, and with work completed in December, Lowry visitors can now enjoy watching the venue’s wide range of theatre, dance, comedy and drama in comfort.
The work was actually carried out between July and December, with seats being carefully removed in batches and reupholstered off-site.
This was made possible due to the Biffa Award’s most recent ‘Cultural Facilities’ theme, which aims to improve recreation, interest and education, drawing funds from the UK government’s wider Landfill Communities Fund.
The old fabric and padding were disposed of sustainably, with lots of it being repurposed where possible to minimise waste and all the new materials used meet current guidance for safety and quality.
The Lowry’s Deputy Chief Executive and Director of Development, Gwen Oakden, said of the long overdue update:“It is so important that our audiences are able to enjoy our world-class performing arts programme in a comfortable and welcoming space.
“For many visitors to the Quays Theatre, this is their first experience of live performance – often to see a family show or as part of a school trip. We really want it to be the best experience possible, and for them to begin a lifelong relationship with Lowry.
“As a registered charity, without the generous support of this Biffa Award, for which we’re hugely grateful, we couldn’t have carried out this important work for our audiences.
As we head into our 25th Anniversary year, we are delighted to be able to welcome audiences and visitors can enjoy the beautiful and revived Quays Theatre.”
As for the Biffa side of things, Grants Manager Rachel Maidment added: “We are delighted to have supported The Lowry in refurbishing the Quays Theatre seating, ensuring audiences can continue to enjoy performances in comfort.
“Through Biffa’s Cultural Facilities theme, we fund projects that provide engaging and inspiring spaces for communities. The Lowry is a key cultural venue, and we’re proud that our funding, made possible through the government Fund, has helped enhance the experience for visitors for years to come.”
Like most Mancs, we love The Lowry, so here’s to hosting countless more theatregoers in the most comfortable seats possible for generations to come.
We’ve been to some brilliant performances around here of late.
Georgina Pellant -
25th February 2022 
