Viral fitness brand Gymshark continues to go from strength to strength as they are now set to open a brand-new shop at The Trafford Centre next year.
One of the most well-known gym-wear brands on the planet right now, the company started by a student in the confines of his garage and bedroom back in 2012 is now opening just their third-ever brick-and-mortar location in the ever-busy shopping mall as their ‘IRL’ presence grows.
While it began as an online-only brand and will remain one of the most popular digital retailers for athletic apparel, with more than 10 million customers and a following of nearly double that amount on social media, it’s a pretty safe bet this store will be a welcome addition to The Trafford Centre.
Scheduled for a summer 2025 opening, this will be Gymshark‘s first location in the North so, naturally, they simply had to pick Manchester.
Gymshark Women is its own sub-brand.A glimpse at one of their two existing London locations.(Credit: Supplied)
Set to open a 7,500-square-foot unit on Upper Peel Avenue, the new Gymshark site will become home to all of their high-quality activewear, featuring a vast range of sizes, colours and styles to suit all.
There is also set to be a number of exclusives available only at the Gymshark Trafford Centre.
Building on an already strong and long-standing relationship with the city – with Manchester hosting one of the first-ever community meet-ups in the city during their early days and greeting thousands of gymgoers to Manchester Central in 2023 at its first post-Covid event, Lift MCR – it’s a natural marriage.
Having also recently opened a small space in Selfridges in Trafford Centre to great acclaim, General Manager of Wholesale and Retail, Hannah Mercer, says: “We’re a Brummie brand, but we look to Manchester as something of a big brother with its heritage for graft, discipline and authenticity.
She goes on to add: “It’s why we’ve had so many wonderful moments in the city […] whenever we’ve landed here, it’s been incredible. We’ve also done so much in Manchester because we know how passionate the community here is about the gym and fitness […] In short, we love Manchester and can’t wait to open our doors to our Northern community next year.”
When taking into account their ever-growing workforce and group of influencers and/or sponsored athletes, not to mention they now reach a total of 230 countries, it’s fair to say this will be a very popular arrival to the nearby shopping complex.
Simon Layton, Centre Director at Trafford Centre, said of the announcement:“Gymshark is an impressive British success story with a global following, so we’re excited to welcome their first Northern, standalone store right here at Trafford Centre.
“With the activewear and athleisure market continuing to thrive, we’re confident that Gymshark will prove to be extremely popular with our visitors.”
As founder Ben Francis reiterates with every evolution of the company, “Gymshark isn’t a sports brand or an athleisure brand, it’s a gym brand. [It] prides itself on being the brand for creating the tools to help everyone achieve their very best in the gym, not just from the clothing it sells, but from the community it has built around it.”
Featured Images — Gymshark press images (supplied)
Shopping
Aldi is looking for people to send FREE wine to in exchange for reviews
Emily Sergeant
Consider yourself a wine connoisseur? Well now’s your chance to get sent some freebies and put your skills to the test.
Wine tasting and reviewing used to just be the domain of qualified experts, but now with the rise of affordable options, a new wave of wine lovers are taking to social media to share their passion for vino and make the experience more approachable, all while breaking down jargon in a relatable and engaging way at the same time.
So, in a bid to tap into this growing world of wine enthusiasts, Aldi is redefining its popular wine-lovers fan group and launching an all-new Winefluencer Club
The aim of the ‘club’ is to make wine tasting more accessible and fun for everyone.
Aldi is looking for people to send free wine to in exchange for reviews / Credit: Aldi UK
Aldi’s programme is designed to give passionate wine lovers the chance to share their reviews of the retailer‘s latest Spring / Summer wine range on social media.
The supermarket is looking for 10 wine connoisseurs to join the club, where they will receive free bottles from Aldi’s award-winning wine range in exchange for authentic social media reviews.
Over three months, members will uncover gems from Aldi’s new collection and provide valuable feedback that will help shape future wine selections along the way.
Beyond complimentary wine, club members will also enjoy a sneak peek at Aldi’s Autumn / Winter range before its September release too.
Applications are now open for the perfect vino-loving candidate / Credit: Simon Hadley (via Aldi UK)
“At Aldi, we’re embracing the changing world of wine,” explained Julie Ashfield, who is the Managing Director of Buying at Aldi UK.
“With the launch of our Winefluencer Club, we’re not just offering great wine, we’re creating a community where passionate wine lovers can share their thoughts on the range. It’s all about making wine something that everyone can enjoy, no matter their level of expertise.”
To be in with a chance of landing the role, budding tasters simply need to send an email to winefluencerclub@aldi.co.uk with their full name, proof of age, links to their social media handles and follower counts, reveal their favourite Aldi wine and why, and round it off with 150 words explaining why they should be chosen.
Entries are now open, with T&Cs applying, and you have up until Tuesday 18 March to apply on the Aldi website here.
Featured Image – Matthieu Joannon (via Unspalsh)
Shopping
Flashbacks: The timelapse of the Trafford Centre construction that’s gone viral
Danny Jones
The Trafford Centre might look like some decadent Roman emperor’s palace or as if it was plucked from the heart of Ancient Grecian city, but as anyone old enough to remember it’s opening and/or construction will tell you, it seems strange to think its not even been around for three decades yet.
As Greater Manchester’s and one of the North West’s most famous shopping centres full stop, the iconic attraction first began being built back in 1996, when John Major was Prime Minister, Manchester United were still Premier League champions, Britpop was at its peak and George Michael was number one.
It’s fair to say that a lot has changed since then and although Oasis might be back come 2025, The Trafford Centre and surrounding area are pretty unrecgonisable compared to nearly 30 years ago.
All told, it took approximately 27 months to erect the neo-classical epicentre of all things shopping, leisure, food and fanciness – and here’s what the process looked like:
With the initial 14 million sq ft shopping centre being completed in September 1998 following approximately 810 days of work, The Trafford Centre debuted to the Manc public and beyond.
It took more than 3,000 builders to bring the 60 hectare site to life at the peak of construction and since then the plot has only grown bigger, bolder and more ambitious over time.
Present day, it has everything from cinema screens and a mini Legoland to a Sea Life location, multiple bowling alleys and countless other forms of entertainment beyond just rows of shops and restaurants – hence why it remains busy pretty much year-round.
Back then, British celebrities, popular local names of note, politicians, dignitaries and prominent figures from the retail industry got to visit as part of exclusive preview events in the days before its launch date.
You can see the spectacle and fascination surrounding the official opening event here:
Seems surreal watching this today but the construction of the Trafford Centre was a huge moment not just for 0161 but all of the North.
But of course, the entire complex itself has seen multiple extensions over the years, including massive developments such as Barton Square and The Great Hall.
At the outset, it cost more than £600 million to build The Trafford Centre; the major renovations mentioned above which took place in 2008 cost another £100m and the Trafford Palazzo revamp around a decade later came in at around £75m.
There has and always will be lots of money put behind this intruguing monument to modern consumerism, and big brands will continue to flock to open units within the huge expanse whenever they can: some of the most recent being Archie’s, Flying Tiger, Sephora, Tiffany, Gymshark and more.
We’ll admit the aesthetic still makes us double-take from time to time (though not as much as confused Londoners visiting for the first time), but it’s not like this part of the world hasn’t boasted plenty of other curiosities in the past…
Danny Jones -
30th September 2024 
