Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
How long do you see Erling Haaland staying at City for?
Pep Guardiola hints at when Manchester City fans can expect to see their latest arrival
Danny Jones
Manchester City manager Pep Guardiola has given supporters a rough timeline as to when they can expect to see their new signing, or at least their latest arrival, make his first appearance.
The Blues wrapped up the January transfer window with four major signings: their new attacking number seven, Omar Marmoush (who has already bagged a hattrick on his home debut) promising defensive duo, Abdukodir Khusanov and Brazilian Vitor Reis, as well as their ‘mini-Rodri’, Nico Gonzalez.
However, the club has had another late arrival who was technically signed back at the start of last year but who has spent for the last 12 months or so loaned back to his previous parent club, River Plate in Argentina, waiting to make the move over to the Etihad Stadium – and now he’s here in Manchester.
Speaking on his touchdown in 0161, Pep said Claudio Echeverri won’t be thrown into first-team action straight away but did give a rough estimate as to when City fans could expect him to get involved. You can see him discussing the integration plan in his post-match press conference following the Spurs win.
The mention was only brief but there’s still plenty of reason for Man City fans to be excited by the late January signing.
“Yeah, he [Claudio Echeverri] is going to start to train and mainly will be for the end of the season, maybe the [Club] World Cup and as soon as possible [that] he arrives he can adapt quick for the future.”
As mentioned, the 19-year-old Argentinian attacking midfielder from Resistencia officially put pen to paper with CFG back in January 2024 and was quickly dubbed ‘the next Messi’.
Now, although the football world is often quick to jump the gun with these things and he isn’t the first and certainly won’t be last to be slapped with this premature title, he’s done more to back up these claims since then than he has rubbish them.
Starring at the 2025 Under-20 South American Championships, netting six goals in nine games to finish the tournament as the second highest scorer thanks to notable braces against Brazil and Uruguay as the young Argentine’s finished as runners up.
He also notched 48 senior appearances for River Plate thus far, netting four goals and grabbing eight assists in that time, not to mention having already captained his national team at the 2023 Under 17s World Cup, where he scored another five.
Safe to say there’s plenty of talent to be tapped in this lad.
Once again, Echeverri won’t go straight into the senior set-up for a little while yet, barring a major injury crisis, but he’ll be a more than exciting addition to the City Football Academy and for future first-team lineups for years to come.
Who knows, maybe he’ll be included in an FA Cup matchday squad? Nevertheless, you can expect him to not just come of the bench but hopefully show what he can do at the Club World Cup this summer.
City‘s first fixture as reigning champions of the competition will be against Moroccan side Wydad AC on 18 June 2025.
You can watch Echeverri’s first full interview as a Man City player down below:
The new Man City signing is excited to be finally be part of the club 13 months on from agreeing his contract.
‘Nothing is eternal’: Is Pep Guardiola hinting at the end of Manchester City’s supremacy?
Danny Jones
Pep Guardiola looks to have suggested that more than a decade of Manchester City’s supremacy and Premier League dominance at the very least might be coming to an end.
Speaking in his post-match press interviews after City were knocked out of the Champions League by serial European Cup winners Real Madrid, Guardiola cut a somewhat more deflated figure than usual following the 3-1 defeat.
A Kylian Mbappe hattrick which was closed out within an hour of play was enough to stretch the aggregate score to 6-3 over the two legs and Madrid doubling their lead across the tie proved yet again why, not unlike City domestically over the last decade, they’re the kings of the continental competition.
In contrast, however, Pep seemed to accept the loss much more easily than perhaps we’ve seen in the past and rather than appearing familiarly frustrated or defiant in the press conference; instead, he seemed rather reflective, responding to one reporter: “Nothing is eternal”.
🗣️ "Nothing is eternal" – Pep Guardiola.
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Insisting that they have to decide whether a significant rebuild is needed to keep competing at the very top level consistently as they have done since the 54-year-old arrived back in 2016, he argued that it is only with that they’ll be able to determine what comes next.
As for the result itself, he made no bones about Carlo Ancelotti’s side having “deserved it”, stating simply that “the best team won” and that fans and players alike have to “accept the reality: they were better.”
Having been a familiar foe for Pep long before he arrived in Manchester, both at Barcelona and Bayern Munich – not to mention City having faced Los Blancos a dozen times before Tuesday night since 2012 – there have been less surprising outcomes for supporters to come to terms with.
“With time, the club and everyone is going to accept what it is but for now we have 30/40 games for the Premier League next season to try and be here [in the Champions League] and to improve. Nothing is eternal”, said the Catalan coaching genius.
On the other hand, he also went on to add that it was merely a reflection on the night itself and not what his team have achieved in recent years.
He went on to remark that “when we were playing outstanding it hurt more” to be knocked out of the UCL when he felt they deserved to stay in it, but still insisted: “We have been unbelievable and we have to try step by step to get better from today.” Tonight just wasn’t the night.
Who knows? Perhaps it was just some more melodrama from a manager with an undeniable flare for pageantry and playing into/in the face of narratives when he doesn’t come out on top – which hasn’t happened all that often until their dip in form this season.
Plus, there’s certainly still plenty for him and the fans to be positive about; not only has the arrival of their ‘Egyptian Prince’ and the media’s Mo Salah successor, Omar Marmoush, got plenty of people excited – especially after that first-half hattrick against Newcastle – but so too have the other January signings.
In fact, for all of his downplaying in this particular presser (which you can hear in full HERE), it felt like there were only upsides after their victory over Newcastle, even going so far as to dub new signing Nico Gonzalez a ‘mini-Rodri‘.
You can watch the highlights from the game down below:
Pep is right, nothing is eternal – but sometimes you just come up against talents like Mbappe and there’s very little anyone can do about it.
Danny Jones -
2nd February 2023 
