Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Pep Guardiola hints at when Manchester City fans can expect to see their latest arrival
Danny Jones
Manchester City manager Pep Guardiola has given supporters a rough timeline as to when they can expect to see their new signing, or at least their latest arrival, make his first appearance.
The Blues wrapped up the January transfer window with four major signings: their new attacking number seven, Omar Marmoush (who has already bagged a hattrick on his home debut) promising defensive duo, Abdukodir Khusanov and Brazilian Vitor Reis, as well as their ‘mini-Rodri’, Nico Gonzalez.
However, the club has had another late arrival who was technically signed back at the start of last year but who has spent for the last 12 months or so loaned back to his previous parent club, River Plate in Argentina, waiting to make the move over to the Etihad Stadium – and now he’s here in Manchester.
Speaking on his touchdown in 0161, Pep said Claudio Echeverri won’t be thrown into first-team action straight away but did give a rough estimate as to when City fans could expect him to get involved. You can see him discussing the integration plan in his post-match press conference following the Spurs win.
The mention was only brief but there’s still plenty of reason for Man City fans to be excited by the late January signing.
“Yeah, he [Claudio Echeverri] is going to start to train and mainly will be for the end of the season, maybe the [Club] World Cup and as soon as possible [that] he arrives he can adapt quick for the future.”
As mentioned, the 19-year-old Argentinian attacking midfielder from Resistencia officially put pen to paper with CFG back in January 2024 and was quickly dubbed ‘the next Messi’.
Now, although the football world is often quick to jump the gun with these things and he isn’t the first and certainly won’t be last to be slapped with this premature title, he’s done more to back up these claims since then than he has rubbish them.
Starring at the 2025 Under-20 South American Championships, netting six goals in nine games to finish the tournament as the second highest scorer thanks to notable braces against Brazil and Uruguay as the young Argentine’s finished as runners up.
He also notched 48 senior appearances for River Plate thus far, netting four goals and grabbing eight assists in that time, not to mention having already captained his national team at the 2023 Under 17s World Cup, where he scored another five.
Safe to say there’s plenty of talent to be tapped in this lad.
Once again, Echeverri won’t go straight into the senior set-up for a little while yet, barring a major injury crisis, but he’ll be a more than exciting addition to the City Football Academy and for future first-team lineups for years to come.
Who knows, maybe he’ll be included in an FA Cup matchday squad? Nevertheless, you can expect him to not just come of the bench but hopefully show what he can do at the Club World Cup this summer.
City‘s first fixture as reigning champions of the competition will be against Moroccan side Wydad AC on 18 June 2025.
You can watch Echeverri’s first full interview as a Man City player down below:
The new Man City signing is excited to be finally be part of the club 13 months on from agreeing his contract.
Rochdale has been named Greater Manchester’s ‘Town of Culture’ for 2025
Emily Sergeant
Rochdale has officially been named Greater Manchester’s Town of Culture for 2025.
Taking over the reins from Bolton – which held the title in 2024 – and following in the footsteps of Stockport before that, which held the title in 2023, and even hosted a massive ‘Town of Culture Weekender’ festival with 50+ free events to celebrate and bring its title year to a close, it’s now the turn of the north-eastern Greater Manchester borough of Rochdale.
Rochdale’s year will build on the town’s already-rich cultural history and international reputation as the home of the co-operative movement.
More than 35 arts organisations will be bringing together an ambitious programme of festivals, exhibitions, events, and performances throughout the year.
Unfamiliar with what the ‘Greater Manchester Town of Culture’ title is all about? It’s an accolade that’s handed out every year to different boroughs across the region.
Bury was the inaugural title-holder 2020 and held onto it in 2021 too due to the COVID pandemic, before being followed by Stalybridge in 2022, Stockport in 2023, and of course, Bolton in the year just gone.
The title celebrates Greater Manchester’s culture and heritage.
As well as getting a new title to shout about, it also sees the towns given a grant from the Greater Manchester Combined Authority (GMCA) culture fund to help develop a programme of cultural events and activities throughout the year.
Rochdale has been named Greater Manchester’s ‘Town of Culture’ for 2025 / Credit: The Manc Group | Rochdale Council
In Rochdale’s case, you can expect the ‘very best local talent’, as this year is promising to put ‘people power’ centre stage, with residents helping to plan, develop, and deliver a lineup of creative activities, alongside a number of major events.
This includes the popular free days out for families, an exciting new urban arts festival, two different food and drink festivals, a lantern parade, the Ignite Fire Festival, a Pride parade, and so much more.
You can also expect live music performances, a new people’s gallery, and even some major international collaborations that are yet to be announced.
Rochdale is taking over the reins from Bolton, which held the title in 2024 / Credit: Rochdale Council
“Rochdale is a place with a rich cultural history, so it is great to name it Greater Manchester’s town of culture as it’s town hall and town centre enter a new era,” commented Greater Manchester Mayor Andy Burnham as the borough was crowned this week.
“Rochdale submitted a fantastic bid for this which, was incredibly exciting and ambitious, while being firmly rooted in its local talent and deep history.
Emily Sergeant -
10th April 2023 
